Here is a brief discussion how creativity and agility bring success for small business in search engine marketing and outplay larger business.

Creativity as a search marketing advantage

Big companies are reluctant to experiment with blog or link bating. They fear of controversy and don’t want to take risk. They have more stakeholders. In contrast small business has very few stakeholders so it is easier to sell creative, controversial and compelling ideas. So it’s a great opportunity to earn fame and attracting web community.

Suggestion to activate for SEO benefit:

Develop creative link bait –

Small has the great opportunity to develop creative link bait. Larger companies often use traditional model; a small business can break the mold with clever, attractive and outside the box link bait ideas. It’s an opportunity to create the kind of link bait social web influencers are looking for but larger competitors do not understand. By embracing this it’s possible to outpace those who can only engage in manual/mechanical link building efforts because the content they are working with is dry.

Breaking tradition

A bunch of dedicated team members in small business passionately create authentic link bait and attract others in web .Small business enjoys the benefit to angle larger competitors and has close connection with an audience. Even those who disagree with you play into this strategy, because as they respond to you in droves, they bring an influx of links and referral traffic. Individuals in your niche are dominating the SERPs by leveraging this approach and it’s an opportunity if your small business can artfully direct controversy.

SEO friendly CMS platform

Big companies like to use SEO-unfriendly CMS platforms, your small business can take advantage of cheap/free SEO-friendly online publishing tools like Word press. Creative web developers can turn Word press into an entire CMS to power your site at an extremely reasonable cost. If you need something more powerful, a CMS like Expression Engine is both affordable and natively search engine friendly. Small businesses have a choice where larger companies frequently get locked into complex systems or dated technologies.

Swiftness and liveliness

Faster move

Agility plays a vital role to influence the social web. It’s an effective way for small businesses to create an SEO strategy to beat the competitors.  Smaller businesses can capitalize the advantages of lengthy process in larger business by making faster decision being first. Tips to activate for SEO benefit:

Flip your mindset about web content from formal to improvisational

Diversity is important to get the benefit from blogging. A majority see benefit, since more content equals more hooks in the water for search engines. Data from Hitwise showing search phrases are getting longer reinforces this, showing you should feed the tail now more than ever. By having an lively and swift content development process, smaller companies can and do outpace larger competitors who have more resources, but can’t get out of their own way.

Using own brand

When a company embraces their team members having personal brands, this will as a by-product provide a search marketing advantage. For example: in interviews, on their own blogs and through their own exposure, a company and the individual both benefit since both parties frequently get mentioned/linked together. It’s a win-win situation. Where larger corporations use their many partners as an advantage for links, small businesses can encourage and embrace their passionate, trusted team members to develop personal brands in their industry.

Breaking news

By breaking news right along with media, you’re going to attract links and referral traffic. Instead of relying on external entities for attention, your company will start to become a trusted source as its own brand of media. To embrace this in a way that matters, agility is essential.

Chanel No 5 is probably the most famous perfume ever made and is also the top most selling perfume in the world.
Ernest Beaux created this mythical perfume in 1921, but the product was marketed by Coco Chanel. Coco requested Ernest Beaux to make perfume for her and later as her  name the perfume was named Chanel No 5.

Coco Chanel desired to make a perfume which is unique in fragrance and she proudly said that since all the perfumes back then were floral and pretty she wanted something radically different. she wanted a totally unusual scent for women who love to wear perfume and very sensitive about their personality.

Coco’s contention was that when a beautiful object is contrasted with an ugly object, the former appears even more magnificent and thus an artificial fragrance complements a woman’s natural beauty in a manner that is much more evident.

Unlike the ones made from natural components, this fragrance is long lasting, thanks to it being aldehyde based. Coco has a string logic behind a scent based on aldehyde. when a beautiful object is contrasted with an ugly object, the former appears even more magnificent and thus an artificial perfume complements a woman’s natural beauty in a manner that is much more evident.  It is delicate, feminine and everything that a woman could ask for in a perfume.

There are varities of  notes of Chanel No5. Besides aldehyde lemon, neroli and bergamot are the other top notes. While the middle notes include Jasmine, Rose, Lily of the valley and Orris the base note consists of Vetiver, Sandal, Vanilla and Amber.

Chanel No 5 contains about 130 components, but the exact mix is an ever secret. When you wear this scent, it is Neroli that first catches your attention and at the time of the dry down the full texture of Vetiver comes through in a beautiful manner.

Chanel No 5 square and sleek shape  bottle is also  represents a gentle elegance. A flawless combination. This bottle was designed by Sem and made by Brosse. It has come to exemplify the simplicity that reflects Chanel’s belief in understated elegance.

Marlyn Monroe was  a great fan of Chanel No 5. She famously said that she goes to bed with just 2 drops of Chanel No 5. It is believed that a bottle is sold every 30 seconds.

Though Chanel No 5 charges high cost. Despite  high cost every beauty conscious woman has penchant for posessing a bottle of Chanel No 5. Its long standing reputation is increasing day by day.

Gillette dominates the world razor industry with 72 per cent market share. Schick is the second largest but meager 15 per cent share followed by BIC 6 percent market share.

Razor may seem very simple to make, but it is extremely sophisticated technology. For each new design you must have custom-built machinery. After frequently testing the model it is introduced in the market. A little margin of error may cost you heavily

Gillette a well famous brand spends enormous amount in R&D. In the mid-1990s, Gillette spent $1bn (£622m) on developing the initial Mach 3, including $250m on manufacturing specialized tools.

Patents are strictly watched in the razor industry, where the sums spent on research and development are surprisingly large. Recently Gillette sued Schick for violating patents rights.

Gillette has enough reason to go against Schick. Few days back Schick introduced world first four blade razors. The position of Quattro’s blades, Gillette argues, breaches patents established during the development of the Mach 3.

Gillette has claimed to invent Quattro’s design, and is demanding that Schick’s flashing new implement is withdrawn from the market. It’s a severe crime to breach of our patent,” says Gillette’s communications director, Michele Szynal. “It is irrelevant how many blades a razor has: what counts is how they are positioned. It is vital we respond to protect our intellectual property and we are confident that the court will find in our favor.”

However Schick considers its Quattro is a breakthrough and try to clear its position by saying that Schick has spent large sum of money to invent the world first four blade razor and expecting to make a large impact and will change the shape of the market.”

World leading razor producer invest a large amount of money on R&D. A fierce battle goes on among the companies and neither company actually reluctant to disclose their budget on R&D.

Winning the case against Schick will be a great advantage for Gillette. Schick would be forced to give Gillette millions of dollars generated by sales of Quattro over the coming months. And, of course, Schick would have also wasted hundreds of millions of dollars on research and development of a product that cannot be sold.